After you add the Facebook pixel base code and event code to your website, you can see your pixel event data in Events Manager.

When you go to Events Manager, you see three tabs: Data Sources, Custom Conversions and Partner Integrations.

On the Data Sources page, select your pixel for insights and management tools. You'll then see 5 tabs: Overview, Test Events, Diagnostics, History and Settings.View the chart below to understand each tab.

Note: Events Manager shows the total number of events fired on your website. This includes organic traffic, events attributed to your Facebook ads and traffic driven from other platforms, excluding duplicate events. This number may be different from Ads Manager which only counts events attributed to your ads.

DescriptionFeaturesOverviewView your event activity overview. It may take up to 20 minutes for your events to be displayed.

  1. Time frame: Adjust your graph's time frame in the dropdown menu above the graph.
  2. Graph: This shows the number of raw, matched and attributed events we receive from your website. Hover over points in the graph to see a breakdown of these metrics. Keep in mind this counts raw pixel fires (every time your page loads), which is different from browser sessions. Learn more about discrepancies between third-party ad reporting tools and Facebook ads reporting.
  3. Table: This shows the name of your events, if they're active and the total number of events fired on your website.

Test EventsUse Test Events to check that your events are set up and firing correctly.

  1. Check if you've correctly set up your browser or server events on your website.
  2. Debug your events if you see any unusual activity.

DiagnosticsDiscover and troubleshoot issues related to your pixel or server-side API.

  1. Find and resolve issues keeping your pixel or server-side API from firing correctly.
  2. Get recommendations on ways to improve your events.

HistoryView your pixel and server-side API history.

  1. The history table includes changes made to your pixel or server-side API, when they were made and who made them.

SettingsView the details of your Facebook pixel.

  1. View your Pixel ID, Creator or Owner.
  2. View Sharing controls.
  3. Select your Cookie Settings.
  4. Manage Advanced Matching.
  5. Use the Event Setup Tool.
  6. Set up the server-side API.
  7. Control Traffic Permissions.
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